Regardless of age, gender or job title everyone is entitled to voice their opinion on social media about a brand or organization for the public to see. Due to the internet, everyone can be considered a publisher. This concept of everyone being a publisher is being reinvented into employee advocacy, where an employee is given power to positively promote and expand their brand or organization they work in. right now employee advocacy is an untapped resource and its potential for business growth and promotion is yet to be fully discovered. For a company or brand to become stable and popular it can take many weeks, months or even years. For this very reason, employee advocacy via social media is a very powerful employee advocacy tool.
Every post on a social media account reaches up to thousands of new connections in the form of followers and fans. The amount of attention and popularity that spreads through social media cannot be matched by any marketing team. The amount of new audience that can be reached using social media and how quickly they can be reached is unmatchable. A single post can reach hundreds of new potential customers within seconds. Also, employees become more loyal and feel more appreciated and proud of their brand or organization.
Employee advocacy using social advocacy tools is favorable to a company or brand from almost every angle. Companies contain large amounts of employees and in today’s age, everyone is using social media. A company can use this to their advantage, by using employees as advocates; the company can promote their services and products. By using employee advocacy tools, employees should be trained on how to positively promote the business using social media advocacy tools. Using employee advocacy can greatly increase the amount of audience and potential customers for a business. Since everyone carries a smartphone a single post can reach thousands of people very quickly.
A post can not only travel to many people very quickly but it can also promote the business in many different places. It allows for new audiences to see and research a business within minutes. Employee advocates are trusted employees of the company who share the best interest. They know their brand and product well and this knowledge allows them to provide customers with the best possible service and products. Employee advocacy is by far the easiest and best way to increase an audience for a business.